Membership Matters
 
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Zanesville-Muskingum County Chamber of Commerce
September 1, 2009
 
"Marketing Month" Coming in October
Three great seminars will be presented during what we are calling "Marketing Month", and the lead off program will be a unique seminar on how to more effectively market to women customers called "Marketing to 'Mom' in the New Economy".  National level marketing experts will share information on how to attract and serve this important demographic. (More details are provided at the end of this newsletter) This seminar is sponsored by Wal Mart, and it will be presented on October 7 from 8 to 10 am. We are also offering a leading edge program on how to differentiate your business from the competition, called "The Key to Business Survival: Making Your Competition Irrelevant". This approach can help you set your business apart and create opportunities for real growth.  The presenter will be Larry Triplett, President of Resource Systems in New Concord and chairman of the Chamber's board of directors. The date for this seminar is October 14 from 9 to 11 am.  Using the web in your business, especially social networking techniques, will be the topic of a seminar  - "How to Use the Internet and Social Media to Grow Your Business" - sponsored by Tech Growth Ohio and the Muskingum University MISST Program. Mary Kaufman of MISST and Sharon Delay of Boldly Go Coaching will be the presenters on October 19 from 9 to 12 noon.  All of the programs will be held in the auditorium at the John McIntire Library. Mark your calendars now and watch for more details on "Marketing Month" at the Chamber.

 
Human Resources Seminar on September 9
Two important human resource management topics will be presented by the Muskingum Valley Human Resources Management Association (MVHRMA) on September 9.  Michelle Crew with the Equal Employment Opportunity Commission will speak on the topic of "New COBRA Provisions in the American Recovery & Reinvestment Act" and Sherry Brackney with the Department of Labor will address "Preventing Discrimination Claims".  The seminar is on Wednesday, September 9, 2009 at the Welcome Center on Fifth Street in Zanesville.  The program will be from 7:30 a.m. to 10 a.m. The cost to attend is $10 for MVHRMA Members and $20 for Non-Members and includes breakfast.  This presentation has been approved for two HRCI certification credits.  If you would like to register to attend, please contact Joy Riddle at the Chamber by August 31st at 455-8282 or jriddle@zmchamber.com.
 
Legislative Breakfast Sponsored By AT&T
 
Thanks to Senator Jimmy Stewart and Represntative Troy Balderson for speaking the Chamber's Legislative Breakfast on August 28.  Thanks also to major sponsor AT&T, and to the following exhibitors at the event:

 
Lee's Famous Recipe Chicken
Muskingum County Public Library System
Muskingum University MISST Program
Primrose Retirement Community
Zanesville Times Recorder
 

 
Submit Your Visitors Guide Updates
Information for the 2010 Visitors Guide is currently being compiled and we need your updates. All tourism related businesses should review their listings and make us aware of any changes that need to be made. In addition, tourism related businesses that are not listed in the current guide but would like to be included in the new one are asked to submit information. Unless we have been advised of changes prior to October 1, 2009 we will use the information as it currently appears in our files.If you have any questions, please call us at 740-455-8282, however, we ask that you mail or fax your changes rather than calling in so that we have written confirmation of your of your changes. Mail changes or submissions to: Zanesville- Muskingum County Convention and Visitors Bureau, Attn: Lori Kappes, 205 N. Fifth St., Zanesville, OH 43701, fax to 740-454-2963, or email to lkappes@zmchamber.com.
 

Still time to ride the Lorena Sternwheeler
Don't miss the opportunity to ride the Lorena Sternwheeler this summer!  Remaining public rides will be offered at 2:00 p.m. and 3:30 p.m. on September 5 and 19, and at 2:00 p.m. on October 3, 4 and 10. These rides last approximately one hour and cost $8 for adults, $7 for seniors, and $4 for children ages 2-12.  A public lunch cruise will be available on September 11 from 12:00 to 1:00 p.m. The cost for lunch cruises is $15 per person and includes a box lunch.  Public dinner cruises are scheduled from 6:00 p.m. to 8:00 p.m. on September 5, 11 and 19. Dinner cruises include a Prime Rib dinner and cost $30 per person. Private lunch and dinner cruises are also available. Reservations are required for all lunch and dinner cruises.  Don't forget, the Lorena Sternwheeler is also available for charters and is perfect for parties, reunions and other gatherings. To request information or to make reservations, please call 800-743-2303 or 740-455-8282.  
 
Beef - It's What's for Farm City Day. 
The 15th Annual Farm City Day will take place at the Muskingum County Fairgrounds on Saturday, September 12 from 9 am - 1 pm.  There will be fantastic activities including:  cooking demonstrations, baking contest, quilt contest, corn shelling, a scavenger hunt, make-it-take-it crafts for children, a cow chip throwing contest, dummy cow roping, leather working and more.  In addition, there will also hands-on activities at a variety of agriculture related booths and a tour of the Jim Madden Farm. The event is free and open to the public. Farm City Day is a great way to educate and increase awareness among the local non-farm public about the varied and positive impact agriculture has on our community and its economy.  For additional information please contact Kelly Ashby at kashby@zmchamber.com.
 
Golf Outing Success
Thirty teams played in the annual Chamber-Jaycees Golf Outing on August 21.  We would like to thank the following major sponsors of the event:

 
The Forker Company
Century National Bank
WHIZ Media Group
Sprint
 

We would also like to thank the following hole sponsors:

 
Barnes Advertising
Bob Sumerel Tire
Century National Bank
Color Barr Productions
Community Bank
Dollar General
Energy Cooperative
Genesis Lifestyle & Fitness Center
Hospice of Central Ohio
Lepi & Associates LLC, Real Estate 
Lepi Enterprises 
McCullough's Tree Services
Miller Lynn Insurance Co.
Northern Lights Imaging
Peoples Bank
Plaskolite
Primrose Retirement Communities
Time Warner
 

Downtown Oktoberfest
As fall approaches plans are being made for the 2009 Downtown Oktoberfest.  Join us for authentic German entertainment, food and beverages, as well as an OSU football tailgate party. Here is more detailed information on Oktoberfest (look under Recent Posts).
 
Member News
AutoZone Distribution Center is hosting its annual AutoZone Inc.& American Cancer Society 'Drive in the Zone' Charity Golf Outing At Vista View Golf Course on Saturday, October 10, 2009, at 9:00 AM.  To enter contact Shawn McGee, AutoZone Inc., 2110 Sonora Road, Zanesville, Ohio, 43701 or call 740-450-5670 Ext. 242, Fax: 740-450-2864 or email shawn.mcgee@autozone.com
 
Did You Know...
When consumers know that your business is a member of the local chamber they are 63% more likely to buy your products or services and 44% more likely to have a favorable impression of your business.
A national study (The Real Value of Joining a Local Chamber of Commerce, ACCE, 2007) proved this, demonstrating that membership in a local chamber of commerce can significantly boost a company's image among consumers, as well as among other businesses, and result in a real bottom line return.

 
 
Upcoming Chamber Networking Opportunities
 
 
September 4th - First Friday at Downtown Art Galleries and Studios
 
 
September 9th - Human Resources Seminar
 
 
September 12th - Farm/City Day Event 

Sptember 17 - Third Thursday Networking Lunch

September 23rd - Safety Council Meeting
 
 
September 25 - Final Friday Networking
 
September 26th - Oktoberfest Downtown
 
 
Each Wednesday Through October - Downtown Farmer's Market

For details go to the Chamber website at www.zmchamber.com and click on the Chamber Events tab or go to www.visitzanesville.com and see the Calendar of Events.  Or call 455-8282.  Thanks!

 
October Is Marketing Month
 
Seminar Topics:
 
 
October 7th:   Marketing to "Mom"
October 14th:   The Key To Business Survival
October 19th:  Internet and Social Media

See article in this newsletter for more information.




 

 


 
 
Marketing to "Mom" in the New Economy
A seminar about how to reach the largest customer demographic in the nation

Sponsored by Wal Mart

Wednesday October 7, 2009
8 to 10 am
John McIntire Library Auditorium
Price:  To be announced, but it will be in the $50 to $100 range
Reservations:  Call 455-8282 or email tpoorman@zmchamber.com

Women account for 85% of all consumer purchases. So how do we reach these women, what are they shopping for and what is important to them? How do we stay relevant from one day to the next - especially in retail? And especially in these uncertain economic times where things are changing so fast. The key is having a constant dialogue with them. Over the past two years, we've stayed in constant conversation with Wal Mart moms and have come to understand them better than almost anyone. And we continue to fine tune how we communicate with women and, of course, moms.

 
In this presentation we'll discuss the "New Mom" and help others understand how to have a meaningful conversation with a demographic that is more multifaceted than ever - more multigenerational, more multicultural and more varied in life and work experience.
 
And we've all heard that women's behaviors change with recession, but what about when consumer confidence starts rising? We'll examine the abstain-and-splurge purchasing cycles, the balance between rational and emotional decision-making, and the underlying emotions that drive them. The insights are key to marketers striving to move their businesses forward in hard and changing times.

The Presenters
Matt Mattox is a Senior Strategic Planner at the Martin Agency in Richmond, Virginia. Elizabeth Paul is a Senior Strategic Planner at the Martin Agency in Richmond, Virginia.

The Martin Agency is rated one of the top five marketing and advertising firms in the nation.  They serve clients like Wal Mart, ESPN, UPS, Geico, BF Goodrich, and NASCAR with their expertise in planning, branding, analyzing, and executing marketing campaigns.  Their creativity has helped Fortune 500 companies succeed and grow since 1965.  Examples of their creative work include the Geico caveman and gecko themes, UPS whiteboard ads, and Wal Mart's Save Money, Liver Better campaign.