Entrepreneur & Author Wil Schroter to Speak

Muskingum County Library System and Zanesville-Muskingum County Chamber of Commerce are hosting Wil Schroter, author of Go BIG or Go Home, on Wednesday, May 7, 6:30 p.m. at John McIntire Library.

Schroter is a self described serial entrepreneur and nationally syndicated startup guru. According to Schroter, we now have the ability to grow companies BIGGER than ever, with less capital and in less time.

Go BIG or Go HOME is divided into five areas that startup companies need to pay attention to in order to grow bigger and faster.

Vision – Think BIG: There’s a reason companies like Google, PayPal and Skype become huge companies in short periods of time.  They think big, solve painful problems, scale quickly, address big markets and (try to) grow profitably. 

Growth – Compress Time: As windows of opportunity continue to close faster, startups need to learn how to compress ten years of growth into three years by building backwards, cutting out the fat, and looking for ways to make their business scale quickly.

Marketing – Act Like Number One: Consumers have become fascinated with Number One companies, which means that if a startup expects to dominate a market, they must learn to act like a Number One company right out of the gates.

Capital – Create Capital: The cost of starting a company has plummeted, which means that startups can now create the capital they need versus spending lots of time raising it.  The focus now shifts towards creating as much value as quickly as possible.

Management – Stay Small: It’s all about speed versus size.  Instead of trying to grow the size of the company, startups need to learn how to leverage the smallness of the company to run circles around their larger (and slower) competitors.  

This program is open to the public and free of charge. Registration is required and may be completed by contacting John McIntire Library, 740/453.0391, ext. 116 or 132, Reference1@muskingumlibrary.org to make your free reservations today. The first 10 groups registering 5 or more attendees from the same business or organization will receive a FREE copy of Go BIG or Go HOME.