Why be a chamber member?
Because your customers care.
Chamber Membership Facts
The results are in, and the facts show that when a business is active in its local chamber it is doing the right thing, not only for the community, but for its own success.
A new national study (The Real Value of Joining a Local Chamber of Commerce, ACCE, 2007*) reveals that membership in a local chamber of commerce can significantly boost a company’s image among consumers, as well as among other businesses.
Just the Facts
· When consumers know that a small business is a member of the local chamber they are 63% more likely to patronize the business in the future and 44% more likely to think favorably of the business.
· When consumers know that a restaurant franchise, for example, is a member of the chamber of commerce, they are 50% more likely to eat at the franchise more often.
· When consumers know that an insurance company, as another example, is a member of the chamber of commerce, they are 43% more likely to consider buying insurance from it.
· When consumers know that an auto manufacturer, as a final example, is a member of the chamber of commerce, they are 9% more likely to consider purchasing their next car from that company.
Obviously, both small local businesses and larger national companies benefit from the credibility and enhanced image Chamber membership brings to them.
How Chamber Membership Impacts a Small Businesses
How Well Do Various Business Strategies Communicate Specific Traits About Your Business?
Seven out of ten consumers believe that being actively involved in the chamber is an effective strategy for enhancing a business’ reputation and for demonstrating that it uses good business practices.
*"The Real Value of Joining a Local Chamber of Commerce" is a research study published by the American Chamber of Commerce Executives, sponsored by IBM, Administaff, AskJim.biz, Jim Blasingame The Small Business Advocate, conducted by The Shapiro Group and coordinated by Market St.. www.acce.org