Use the member logo on your web pages, emails, and printed materials to highlight your involvement in the chamber. Why? Because research shows that when customers know you are a chamber member they are more likely to do business with you.
A national study (The Real Value of Joining a Local Chamber of Commerce, ACCE, 2007*) reveals that membership in a local chamber of commerce can significantly boost a company’s image among consumers, as well as among other businesses.
When consumers know that a business is a member of the local chamber they are 63% more likely to patronize the business in the future and 44% more likely to think favorably of the business.
Seven out of ten consumers (70%) believe that being actively involved in the chamber demonstrates that it uses good business practices.
When consumers know that a restaurant franchise is a member of the chamber of commerce, they are 58% more likely to eat at the franchise more often.
When consumers know that an insurance company is a member of the chamber of commerce, they are 36% more likely to consider buying insurance from it.
When consumers know that an auto manufacturer is a member of the chamber of commerce, they are 9% more likely to consider purchasing their next car from that company.
We believe both small local businesses and larger national companies benefit from the credibility and enhanced image chamber membership brings to them.